HAPPY FEET SHOE STORE
Happy Feet has been the Tampa Bay region’s premier source for healthy,
stylish footwear for over 30 years. All of their health and comfort
footwear provides relief from foot, knee and back pain.
This project is a rebranding of the Tampa Bay-based company,
This project is a rebranding of the Tampa Bay-based company,
consisting of brand design, social media design, and web design.
Brand Messaging Strategy
The primary goal for this project was to develop a new sense of messaging and a new tone for Happy Feet: that comfortability begins with tranquility.
This singular statement opened up the door to the idea of creating a new brand concept for Happy Feet, one that capitalizes off comfortability. To achieve this, I used three main deliverables to showcases Happy Feet’s new brand messaging strategy: social media posts, Instagram advertisements, and a website.
This singular statement opened up the door to the idea of creating a new brand concept for Happy Feet, one that capitalizes off comfortability. To achieve this, I used three main deliverables to showcases Happy Feet’s new brand messaging strategy: social media posts, Instagram advertisements, and a website.
Designer: Foster Hirsch
Class: GDES 493 - Graphic Design V: Ringling College of Art + Design
Instructor: Allen Harrison
Fall 2022
Typefaces used: Condor, Playfair Display, Lato, Source Sans Pro
Photography sourced from: Pexels, Unsplash, and Nike.com
